For question #3, what did you do differently from the original post? Please outline, explain, and justify what you changed and why. Essentially, what did you learn from this new topic, and what did you change and why? (8 marks)
First and foremost, I actually had to apply the F-Pattern to my post because I mistakenly did not include it in the previous assignment, resulting in a major word wall. Even if I spaced out the large amount of text from the initial post, it would have led to a ridiculously long web page which again, no reader would want to read. By applying the F-Pattern I finally added a headline, subheadings, a summary, bulleted list, and visuals (images and infographic). The infographic illustrated the process of building custom furniture for clients. The summary introduced the company (Who, what, why), the subheadings separated content for visual appeal and ease of reading, and the bulleted list explains what customers can expect on their end during this process.
In addition to incorporating the F-Pattern, I had to rewrite the information to create content that is written in plain language. In class we discussed that although the F-Pattern helps readers scan pages and move fluidly throughout the text, it must be combined with plain language so that readers can find the content they need, understand it, and use it to fulfil their purpose. I began by breaking up lengthy sentences, using more common words, and eliminating unnecessary information. In class we spoke about how people scan content to find what they are looking for, and I did not realize how short the average attention span is and the fact that it has recently decreased year over year. This is why it is so important to use plain language WITH the F-pattern.
Examples
“Are you worried about adhering to a specific style or the overall cohesion of your space?”
Sounds much better as:
“Furnisure combines craftsmanship with design to give clients exactly what they’re looking for.”
Similarly, the 5-step process can be scanned more easily when it is presented as this:
Than this:
“Furnisure connects you with an experienced interior designer for a full consultation in order to fully establish the desired outcome of your project. After this, the designer consults all
necessary departments required, such as carpentry or textile, drafts a concept and delivers it back to you. Once you approve the concept after any necessary revisions, the designer submits the final draft to our team of skilled craftsmen. All you have to do is wait for a completion notification and your new masterpiece will be on its way to you through our free delivery service.”
When explaining a process, instructions, etc. 82% of people prefer plain language so they can thoroughly understand the process that is included in the content. Therefore, clear, and concise information using common words helps the reader to better understand it. Adding an infographic/visual further helps and boosts recall because the most easily consumed content is visual. Infographics are an important visual element because they can increase web traffic by 12% and they are 30 times more likely to be read in full than blog posts or news articles.[1] Furthermore, they can increase sales by up to 80% as they are understood better than written instructions or steps.[2] This is crucial in meeting Furnisure’s goal to increase sales and develop relationships with clients .
[1] https://blog.hubspot.com/marketing/infographic-stats
[2] Ibid.
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