Find one (1) headline that you came across recently and thought it was great. Explain why it resonated with you. Please ensure that you base your answers on topics discussed in class. (6 Marks)
Article: https://www.mindbodygreen.com/articles/type-a-personality
I was recently reading articles about mental health and personal growth on Mind Body Green when I saw an headline that was both curiosity generating, informative, and clearly aimed at answering the question: “Do I have a type A personality?” It also sparks interest for any reader who may be wondering what defines a Type A personality.
This headline resonated with me because it touches on a personal interest and it also utilizes a unique rationale, which we spoke about in class when discussing how to ensure our headlines are effective. A unique rationale uses words like tips, tricks, secrets, lessons, etc. in order to convey to the reader that they will gain relevant information from the content based on the headline. It also resonated with me by ensuring me that Mind Body Green is a reputable source for information on health and personal growth because the headline states that the content is backed by psychology experts, which indicates that the content is more likely to be helpful to readers. Providing solid evidence to support the content of the headline also makes it appear more accurate, relevant, and attractive to the reader. Headlines backed by science get the best results, so it makes sense why this would catch my attention. Any headline that claims to provide content and information about sociology and psychology should be backed by experts otherwise it will not resonate with the reader, and they will be far less likely to click it and read the body copy.
The headlines also uses an odd number which is more memorable, more decisive, and adds authenticity.[1] Odd numbers are also more trustworthy because they indicate that the content was developed based on the information available rather than subsidized with filler information to reach an even number.[2] Based on class discussions and my own research, this indicates that the content will be more valuable to the reader, which allows this headline to further resonate with me. The headline aligning with the content and the inclusion of the number enables the reader to know what to expect when it comes to the content, making them more likely to click on it and read the body copy.
[1] https://www.blogherald.com/blog-tips/odd-numbers-in-titles/
[2] https://bloggingguide.substack.com/p/5-brilliant-ways-to-energize-your#:~:text=Odd%20numbers%20are%20more%20trustworthy,your%20content%20appears%20more%20authentic.
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