7. You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)
Headline – Reasons & Justifications: 5 of the Best Tips for Answering Scott’s Digital Questions Like A Pro
Since the audience for this article happens to be 1st year students, the article begins with “reasons and justifications” because it is a statement that 1st year students will be more than familiar with, and it will grab their attention. They will immediately recognize the phrase introduced and reiterated by Scott and know from the headline that the article contains information based on a class that is very involved, time consuming, and for some potentially hard to pass. By using language that your audience uses, they will be more likely to engage with the article.
Once again, an odd number in conjunction with a unique rationale is used as it allows the headline to clearly state what it promises to deliver in the content of the article. The odd number increases shares, engagement, and CTR so students will be more likely to read the article. This also includes a superlative (best) to indicate to the reader that there are multiple tips for answering questions like a pro, but the article contains only the best and most useful information that they need to successfully answer assignment questions in Digital.
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